Paul Hanona, MD, is the chief Hematology Oncology Fellow at Beaumont Health

, host Chandler Park, MD, a medical oncologist at Norton Cancer Institute in Louisville, Kentucky, was rejoined by Paul Hanona, MD, to give advice to up-and-coming oncology content creators. Dr Hanona is the chief Hematology Oncology Fellow at Beaumont Health in Royal Oak, Michigan. He is also is content creator under the handle @doctordiscover.

In part 2 of a 3-part series, Drs Park and Hanona discussed effective social media strategies for sharing oncology information. Dr Hanona emphasized the importance of watch time, using a strong hook, captions, and consistent posting. He also talked through the simple recording equipment he uses and noted that different social media platforms favor different content styles. The conversation focused on the importance of finding one's voice and defining the brand's focus, as well as the need to tailor content to the specific audience of each platform. 

Podcasts

In this episode, Drs Park and Hanona give advice to up-and-coming oncology content creators. 

Motivation and Consistency Are Key to Building a Successful Oncology Educational Platform: With Chandler Park, MD; and Paul Hanona, MD

, host Chandler Park, MD, a medical oncologist at Norton Cancer Institute in Louisville, Kentucky, sat down with Paul Hanona, MD, to talk about their shared passion for using social media to share accessible information with oncologists and patients alike. Dr Hanona is the chief Hematology Oncology Fellow at Beaumont Health in Royal Oak, Michigan. He is also is content creator under the handle @doctordiscover.

Drs Park and Hanona discussed the broad influence of Dr Hanona's social media posts and videos, which have reached millions of viewers. They also emphasized the role of social media in educating patients and health care professionals about new oncology treatments and screening methods. Additionally, they explained how Dr Hanona's social media content affects patient care and the challenges of predicting patient outcomes due to rapid advancements in oncology treatments.

Drs Park and Hanona discuss the role of social media in educating patients and oncologists about treatment advances and novel cancer screening methods.

Paul Hanona, MD

Articles

Motivation and Consistency Are Key to Building a Successful Oncology Educational Platform: With Chandler Park, MD; and Paul Hanona, MD

Social Media Unlocks New Avenues for Expanding Access to Oncology Education: With Chandler Park, MD; and Paul Hanona, MD